Link Building Outreach Email Generator (With Follow-Ups)
Generate personalized link building outreach emails with subject lines and follow-ups — guest posts, broken links, resource pages, unlinked mentions and more.
Subject lines
Broken link on your site
Quick fix for "your article"
Dead link in your [topic] post
Email
Hi there,
I was reading your article and one of the links — the one about [topic] — goes to a page that no longer exists.
Thought you'd want to know. If you're looking for a replacement, I wrote a guide on the same subject that might fit: [link to your page on pawlane.com]
Either way, it's worth fixing so readers don't hit a dead end.
Sam
pawlane.com
Follow-up 1 (after ~4–5 days)
Hi there,
Quick follow-up on the dead [topic] link in your article — let me know if you'd like the exact link location.
Sam
pawlane.com
Follow-up 2 (after ~1 more week)
Hi there,
Last one from me — just making sure the broken link note reached you. All the best.
Sam
pawlane.com
Replace anything in [brackets]. Runs in your browser — nothing is sent or stored.
Outreach is a numbers game. HrefClub isn't.
Instead of sending dozens of emails per link, HrefClub matches you with relevant member sites every month. Links go in real content and are verified automatically.
Open with “I hope this email finds you well” and a long intro
Send the same email to hundreds of sites
Offer payment for a followed link
Demand exact-match anchor text
Follow up daily
Personalization is the whole game
The “personal detail” field matters more than any template. One genuine sentence about their work shows you're a person who read their page, not a mail merge.
Which campaign type to use
Broken link and unlinked mention emails get the warmest replies because you're helping first. Find dead links with the broken link checker.
Resource page pitches work when your page genuinely fills a gap in their list.
Guest posts take the most work but give you control of the content — see our guest posting guide.
Expert source pitches suit journalists and bloggers covering your field — see digital PR.
For prospecting, personalization and tracking at scale, read the full guide to link building outreach.
Frequently asked questions
Relevance and brevity. Show you've read their page, make the ask small and specific, and make it obviously useful to their readers. Most ignored emails are generic, long, or about what you want rather than what they gain.
One or two, spaced several days apart, is a common rule of thumb. Each follow-up should be shorter than the last and add something — a new detail, an easier option — rather than just "bumping" the thread.
Google's spam policies treat links exchanged for money or other value as link schemes unless they're marked rel="sponsored" or nofollow. Pitch on the value of your content instead.
No. The generator runs entirely in your browser; nothing you type is sent anywhere.
Get real backlinks from real sites in your niche — every month.
HrefClub matches you at random with relevant member sites, so your profile grows naturally. Every link is checked daily and refunded automatically if it disappears.